Adobe: When I See Black

When more perspectives are seen and heard, the world becomes more vibrant. For the Black community, the next generation of young creators needs to see the full spectrum to be able to find their own place and creativity within it.

Adobe When I See Black

“When I See Black” helps to amplify the spectrum of Black experience told through the eyes and voices of Black creators.

Lyrics:
When I See Black
When I See Black
When I See Black
When I See Black
When I See Black, I see power
When I see Black
I see a beautiful canvas.
I see that my skin, my color, is a miracle.
I see that Black stories create community.
I see me mother, sister and friends.
I see that Black girls can fly.
I see our very being is enough to inspire.
I see our legacy in neon lights.
I see the future is so bright.
I see that nothing moves without Black culture.
I see the source of life.
When I see Black, I see myself.

You can watch the full ad here.

Adobe: When I See Black
Client: Adobe
Geo: United States
Released: October 2020
Advertising Agency: 72andSunny, Los Angeles
Editorial: Hecho
Sound Design: LIME Studios
Actors: Esther Luntadila, Crystal Kayiza, Temi Coker, Barry Yusufu, Devin Wesley, Aurélia Durand, Shani Crowe, Yannis GuiBinga, Asia Hall, Lawrence Agyei, Ismail Zaidy, Joshua Kissi
Music: Revival by Gregory Porter

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