Agent Provocateur: Play to Win

This is a commercial ad of Agent Provocateur. This commercial was released in March 2020 in United States. Under the title of “Agent Provocateur: Play to Win”.

This season, Agent Provocateur celebrates the superhuman force of the female. Four incredible athletes star, exploring how ambition transforms in body and mind.

Find the fire that drives you, and let it push you harder, faster, stronger. Play to win. #WePlayToWin

Lyrics:
♬Oh yeah
Oh yeah
Oh yeah…♬
Agent Provocateur Play to Win
The commercial song is “Oh Yeah” by Yello. For those of you who like this song “Oh Yeah”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Yello provides the official music video of this song “Oh Yeah”.

You can watch the full ad here.

Directed by Charlotte Wales, the FW19 campaign was pure, pink-hued fantasy. From aerial acrobats to burlesque performers, we constructed a mysterious world around the ultimate nightclub experience.

For the SS19 lingerie campaign titled “Pump It Up,” we launched videos and stills showcasing the brand’s ethos of empowerment using choreography and humor.

Agent Provocateur: Play to Win
Client: Agent Provocateur
Geo: United States
Released: March 2020
Creative Director: Sarah Shotton
Director: Charlotte Wales
Stylist: Charlotte Collette
Actors: Alysha Newman, Georgia-Mae Fenton, Queen Harrison-Claye, Sasha DiGiulian
Music: Oh Yeah by Yello

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