Perrier: Heat

Perrier is a perpetual global brand leader with a history over 150 years old. Creativity is core to the brand’s essence and Perrier is used to collaborating with international artists on its ads.

Perrier Heat

Reinventing the brand’s historic signature “Water, Air, Life”, ‘Heat’ marks a dramatic comeback in the epic new campaign from Ogilvy Paris and Mikros MPC.

Directed by world-renowned director Cary Joji Fukunaga (Gang Films), ‘Heat’ by Perrier is an allegory that illustrates the brand’s thirst for life and its historic view on the strength of females.

In “The Hea”, the protagonist represents strength and intelligence as an all-conquering icon within an overheating world. The epic story includes a wake-up call to life created by the iconic sonic of Perrier echoing across a deserted town.

As she is pursued in a wild chase, she overcomes numerous obstacles to protect the water that is keeping her alive, embodying a solution for the future by revealing that she bears life. more

You can watch the full ad here.

Perrier: Heat
Client: Perrier
Geo: France
Released: October 2020
Advertising Agencies: Ogilvy, Paris
Creative Director: Alexis Benoit
Copywriters/Editors: Linnea Kavsjo, Thierry Chiumino
Art Directors: Clément Payen ; Thierry Chiumino
Other credits – Darren Urquhart & Thomas Smith
Chief Strategy Officer: Fanny Camus-Tournier
Strategic Planner: Alexandre Honoré
Business Director: Thomas Crouzet
Account Managers: Hermance Boursican, Lucia Landaverde
Head of production: Julien Sanson
TV producer: Julien Sanson
Sound Producer: Johanne Kenniche
Production Company: O Positive
Director: Cary Joji Fukunaga
Director Of Photography: Phedon Papamichael
Editor: David Tessier
Costume Supervisor: Jany Temime
Production: Jean Villiers (GANG Films)
Music: Concerto pour une voix by Saint-Preux

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