Break convention, challenge perceptions.
You don’t need to look like a model to make the cover. Do what you want, say what you want, act how you want – be true to yourself.
Appearance, gender, and sexuality no longer restrict how you choose to express yourself & who can make it to the top.
Be bold, be you.
You can watch the full ad here. ▶
Playboy Fragrances: Make The Cover
Client: Playboy Fragrances
Released: September 2020
Advertising Agency: Sid Lee, Paris
Production Company: Solab
Director: Nadia Lee Cohen
Chief Creative Officer: Sylvain Thirache
Creative Director: Stephane Soussan
Producer: Marine Redon
Art Director: Ludovic Gontrand
Producer: Nicolas Tiry
Copywriter: Aurore Cremmydas
Director Of Photography: Arnau Valls Colomer
Music: Liar, Liar by The Castaways