The North Face: Reset Normal

During a time when people are craving a “reset” from the pandemic and the turbulence of 2020, The North Face launches “Reset Normal,” a global initiative encouraging people everywhere to reset their lives through exploration in the hope of progress and discovery.

The North Face Reset Normal

The campaign kicks off with a video anthem film by Sid Lee that brings to life the crucial turning point we are experiencing culturally in 2020 and shows how people can reset through the power of exploration. more

It’s time to Reset.
Reset normal.
Reset thinking.
Reset perspectives.
Reset actions.
Reset exploration.
Something has to change.
Let’s be the change we seek.
We are challenging ourselves, our athletes and
everyone to do the same.
What’s your Reset?

You can watch the full ad here.

The North Face: Reset Normal
Client: The North Face
Geo: United States
Released: October 2020
Advertising Agency: Sid Lee, Los Angeles
Music: My Way by Aloe Blacc

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