During a time when people are craving a “reset” from the pandemic and the turbulence of 2020, The North Face launches “Reset Normal,” a global initiative encouraging people everywhere to reset their lives through exploration in the hope of progress and discovery.
The campaign kicks off with a video anthem film by Sid Lee that brings to life the crucial turning point we are experiencing culturally in 2020 and shows how people can reset through the power of exploration. more
It’s time to Reset.
Something has to change.
Let’s be the change we seek.
We are challenging ourselves, our athletes and
everyone to do the same.
What’s your Reset?
You can watch the full ad here. ▶