Ideas that change the world are often the most controversial. After Volvo introduced the 3-point safety belt in 1959, people reacted with skepticism, doubt, and anger. To date, it has saved more than a million lives.
In 2020, we introduced speed limits on all our new cars. As the next step in car safety, we will introduce in-car cameras to prevent intoxicated and distracted driving. Because sometimes you have to believe when others don’t.
Listen to the stories of survivors and read about our determination to save a million more at volvocars.com/a-million-more #ForEveryonesSafety
The commercial song is “A Million More” by Jacob Mühlrad. However, this song “A Million More” has not yet been released.
This song “A Million More” is expected to be released on March 2021. We will let you know as soon as it gets released.
You can watch the full ad here. ▶
Volvo: A Million More
Released: October 2020
Advertising Agencies: Forsman & Bodenfors, Gothenburg
Art Directors: Sophia Lindholm, Karl Risenfors, Leo Dal
Copywriters: Hampus Elfström, Nicholas Düfke
Client Director: Magnus Wretblad
Account Executive: Ewa Edlund, Katarina Klofsten
Production Company: New Land
Director: Laerke Herthoni
Producer: Kalle Wettre
Director of Photography: Mattias Rudh
Executive Producer: Sophie Tamm Christensen
Stylist: Johanna Borggren
Production Designer: Catharina Nyqvist
Editor: Johan Söderberg, Miguel Angel
Sound Design: Adrian Aurelius, Ballad
Online: Peter Törnestam, Chimney
Copyist: Frej Wedlund
Piano: Markus Jägerstedt
Strings: Erik Arvinder, Andrej Power, Albin Uusijärvi, Riikka Repo
Engineer: Mickey Hurcombe
Produced by: Markus Jägerstedt
Music Supervisor: André Brink, Universal Music Publishing
Music: A Million More by Jacob Mühlrad